Privacy Policy

NIHR ARC East of England Website

Privacy policy
We have a legal duty to protect the privacy of all personal data obtained from you while you are using this website. Some web usage and technical information is collected by this website to help us improve our service to you, but this does not contain any personal data. This privacy policy explains what information we may collect from you and the purposes for which it will be used. By using this website you give your agreement to the data practices described in this policy.

Who manages this website?
The content on is managed on a day-to-day basis by the core operational team at ARC East of England. The website is hosted and maintained by Effusion Ltd, digital agency. Their privacy policy can be accessed here:

What information do we collect?
ARC East of England recognises the importance of protecting personal and confidential information in all that we do and takes care to meet its legal and regulatory duties. We collect the following kind of information from people visiting the website:

• Feedback (through visitors emailing us or completing online forms)
• Site usage information, using cookies and page-tagging techniques

At certain times you may be asked to fill in information about yourself on the site e.g. when filling in a form. This information will only be used for the purpose stated in each case. We will not distribute personal information collected in this way to any third party. If you contact us, whether by email, post, or telephone, or if we contact you, similarly we may keep a record of that correspondence.

Cookies are small text files that are held on your computer. We use cookies to gather information to help us improve the website. You can opt out of cookies at any time, following the instructions in your browser. These are typically found under ‘Tools’ and ‘Options’ (PC) or ‘Preferences’ (Mac) though the details vary from browser to browser.

How we use your information
Information collected by ARC East of England is used to:

  • Improve the design, content and accessibility of the website
  • Contact visitors (with their permission)

We will never share your information with other organisations for marketing, market research or commercial purposes. We don’t pass on your personal information to any other website.

Third-party content and linking to other websites
This website contains links to other websites. This privacy policy applies to ARC East of England. ARC East of England’s website is not responsible for the content or reliability of linked websites and does not necessarily endorse the views expressed within them. Listing shall not be taken as endorsement of any kind. We embed external content from third-party websites such as YouTube and including cookies. This content is not published on our website. It is delivered using tools and services from third party sites that can be inserted into our site such as media players, RSS feeds and widgets. These websites may use cookies. Their content is subject to the privacy policy of the relevant third-party provider and not ours.

Following a link to another website
When you visit another website, you can read the privacy policy on that website to know what it does with your information. We don’t pass on any of your personal information to other websites. ARC East of England will endeavour to ensure that links posted on the site work appropriately. If you identify a link that does not work, please inform us and we will attempt to replace or remove the link in a timely manner.

Following a link to ARC East of England from another website
When you come to our website from another website, we may get personal information about you from the other website. You should read the privacy policy of websites you visit that link you to us if you want to know about this. These policies will explain how they collect and use your personal information, and whether they pass this on to websites they link you to.

Data Protection
Under the General Data Protection Regulation (GDPR), we must protect any information collected from you. For further information, please contact:

ARC East of England core team
Douglas House
18 Trumpington Road

Or via 

Changes to this privacy policy
We may make changes to this privacy policy at any time. Changes will be posted here and are effective immediately.

Our host Trust
ARC East of England is hosted by Cambridgeshire and Peterborough NHS Foundation Trust (CPFT). CPFT’s privacy policy is available here: